RADIOMONITOR. A NEW RADIO LISTENING SURVEY

RM is a survey on radio audience. Not only does it measures the audience of national and local radio stations, but it also delineates the profile of radio listeners, the listening locations and the devices the audience use for listening. It provides quality data in keeping with the past, to avoid system troubles but at the same time it also takes advantage of the latest and most reliable technologies.

RadioMonitor is GfK Eurisko's business solution to meet a need of Radio Stations, ads Planners and Users.

The research envisages a CATI survey of 120.000 cases, whose sample has been profiled ad hoc to reliably survey both national and local broadcasters.



GfK Eurisko
Milan office via Tortona, 33 20149 Milan Tel.: 02.87051000
Rome office piazza della Repubblica, 59 00185 Rome Tel.: 06.96703.939 Fax.: 06.96703.967
www.gfk.com/it

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